The program is valued at $2,500, but is available to Pennsylvania businesses for only $200 through the benefit of state funding!

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What is the Business MasterClass Cohort?

Are you working to control costs and improve sales?  Do you want to learn how to improve revenue, and make more money?  The Business MasterClass  virtual cohort program is designed for you! 
In this 10-week program, we provide: 
  • A curriculum-based program crafted to meet the needs of small businesses
  • Round-table discussions with other business owners sharing your successes and challenges
  • Intensive 1-on-1 mentoring/coaching sessions with experts selected to meet your specific business needs
  • Online interact with other businesses from across the region.
Register today for this 10-week virtual program to develop strategies and tools to face present and future challenges, including helping your business survive and thrive in this new COVID-19 world.
The program combines curriculum guided instruction and learning from your peers, with coaching in 1-on-1 sessions with experts selected to meet your specific business’s needs. 
The MasterClass cohort addresses topics such as:
  • Defining the business’ mission, vision, and goals 
  • Leadership and changing management 
  • Evaluating the business through self-assessment 
  • Understanding the customer and building customer relationships 
  • Digital and social media marketing 
  • Valuing and pricing the product 
  • Understanding financial documents 
  • Costs and forecasting 
  • Human resources 
  • Business ethics 
  • Identifying local resources.
The cohort is a Pennsylvania initiative, which includes some state funding and is focused on helping businesses assess their needs and assist them through referrals and direct technical assistance. The Covation Center is taking a “Main Street” approach, reaching out to small businesses statewide.