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Understanding your customer during tough times

Understanding your customer during tough times

We all have faced some interesting challenges in these last few months. Have you shifted your business model? Is your current model serving you well? By examining your business’ value proposition and customer segmentation, you may realize that there are new needs for you to fill. At the Covation Center,…
The Covation Center adapts amid COVID-19 challenges

The Covation Center adapts amid COVID-19 challenges

 The Covation Center has, like so many others, gone through changes during this COVID time. Coworking (actually being in a shared office) has changed. We now encourage masks, and separation when possible. Coaching has changed–we now do video meetings through Zoom. Our cohort program has even changed– we have…
Is your Business ready for the Holidays?

Is your Business ready for the Holidays?

If you have a product or retail based business, this is the best time of year! 4th quarter means holiday shopping, party preparations, new outfits, and tons of customers visiting our shops. Sometimes it can be hard to manage the rush that comes in the last six weeks of the year…
Backhouse Cafe Coffee & Tea

Backhouse Cafe Coffee & Tea

Intentional Neighboring In August of 2018, Backhouse Cafe Coffee & Tea, owned and operated by Ron and June Wright, opened the doors of their restored Victorian Era mansion to the public.  As they moved in upstairs and opened the coffee shop on the first floor they incorporated their desire to…
Could you tell me who your customers are?

Could you tell me who your customers are?

If I came up to you today and asked you “who are your customers?” What would you say to me? Would you tell me “anyone who walks through that door?” How would you react if I told you that’s not who your customer is? Sure, you don’t want to turn…