If you have a product or retail based business, this is the best time of year! 4th quarter means holiday shopping, party preparations, new outfits, and tons of customers visiting our shops. Sometimes it can be hard to manage the rush that comes in the last six weeks of the year...
Backhouse Cafe Coffee & Tea
Intentional Neighboring In August of 2018, Backhouse Cafe Coffee & Tea, owned and operated by Ron and June Wright, opened the doors of their restored Victorian Era mansion to the public. As they moved in upstairs and opened the coffee shop on the first floor they incorporated their desire to...
Could you tell me who your customers are?
If I came up to you today and asked you “who are your customers?” What would you say to me? Would you tell me “anyone who walks through that door?” How would you react if I told you that’s not who your customer is? Sure, you don’t want to turn...
Do You Have What It Takes?
Grit: courage and resolve; strength of character. That’s what it took to survive in Lycoming County back in the 1800’s. So much so, that a newspaper founded in Williamsport bore the name of “Grit.” Small business owners can learn a lot from the courage and resolve of Dietrick Lamade, (pronounced...
Buy Local–For the Right Reason!
This image appears on Facebook every so often, and makes an appeal to “buying local” by, in part, disparaging the “big chains” as being greedy, and implying that all the money goes out of town. While there is “truth” to this, that isn’t the full story. The image reads: “When...